Social Media Policy

Effective Date: 01/17/2025

This document sets out the social media policy for the official social media accounts (hereinafter referred to as 'these Guidelines') of Lotte Co., Ltd. (hereinafter referred to as 'the Company') that apply to all individuals who use the official accounts operated by the Company on social networks such as LINE, Instagram, X, and Facebook (hereinafter referred to as 'our official accounts') and the services associated with them. These Guidelines are applicable to all users of our official accounts and any party we have directed to comply with these Guidelines. In order to achieve better communication with you, we ask that you read these Guidelines carefully and agree to them before using our official accounts. Please also check the separate community guidelines set for each official account.

We may change these Guidelines from time to time by posting an updated copy on our Website and we encourage you to check our Website regularly to ensure that you are aware of our most current Guidelines.

Purpose of our official accounts

The Company uses its official accounts to:

  • Share announcements related to campaigns, product information, and corporate activities.
  • Engage with users through promotional activities, marketing efforts, and updates on the Company’s operations.

While we aim to foster positive and productive interactions, please note that the Company may not respond to all posts, comments, or direct messages (DMs) from customers.

Access to Basic Information

  • By interacting with our official accounts, you consent to the Company accessing your basic information (name, username, profile picture, gender, network, user ID, friends list, and all other information that is publicly available).

Following

  • The Company does not follow all customers who follow our official accounts. Also, the Company may follow you even if you do not follow our official accounts.
  • Following by our official accounts does not indicate endorsement or approval of the other party, nor does it represent the views of the Company.

User Content

By submitting any content (hereinafter referred to as “User Content”) such as photos, videos, or comments on our official accounts, you grant the Company a non-exclusive, royalty-free, and perpetual right to use, reproduce, modify, publish, and share your User Content for promotional and marketing purposes. This includes, but is not limited to, sharing the content on various media platforms, websites, and social media channels owned by the Company.
Please note that if you do not consent to the use of your User Content, this may limit your ability to use certain features of our platforms.

The Company commits to ensuring that any User Content you provide will not be used in connection with:

  • Obscene, inappropriate, or offensive material;
  • Defamatory or false statements;
  • Racist, sexist, homophobic, or derogatory content;
  • Content that may be viewed as offensive or harmful to individuals or communities.

The Company will not use any User Content in a manner that dehumanizes, disrespects, or offends you.

Prohibited Activities

The Company may take necessary measures such as deleting posts or blocking accounts without prior notice or notification if it determines that a customer's actions fall under any of the following. Even if the Company does not take measures against the following actions, it does not mean that the Company condones or retrospectively consents to such actions, nor does it declare that the Company will not take any action against such actions in the future.

  • Acts against public order and morals, criminal acts, acts that may adversely affect the physical and mental well-being of minors or have the potential to do so.
  • Defamatory acts against the Company or third parties, or acts that damage their reputation.
  • Acts that infringe on the property rights, privacy rights, portrait rights, publicity rights, or other rights of the Company or third parties.
  • Acts of commercial purposes conducted through or in relation to our official accounts without the Company's consent.
  • Sexual, obscene, violent, discriminatory expressions, and other acts that may cause discomfort to third parties.
  • Acts that interfere with the smooth operation of our official accounts or cause inconvenience to third parties.
  • Expressions that mislead third parties, such as personal experiences, opinions, or unfounded rumors.
  • Election campaigning or similar activities, and other acts related to politics or religion.
  • Acts of identifying, disclosing, or leaking personal information.
  • Impersonating the Company, its affiliates, or third parties.
  • Mentioning other companies' names, products, or comparative expressions.
  • Acts intended for advertising, affiliate marketing, promotion, or solicitation.
  • Using other customers' IDs to access our official accounts.
  • Obtaining, disclosing, or providing other customers' IDs or passwords.
  • Acts that violate the laws of Japan or the country/region where the customer resides when using the account.
  • Disclosing private communications with the Company or third parties.
  • Acts that hinder other customers from using our official accounts.
  • Generating artificial high-load access.
  • Tampering with, stealing, or deleting information on our official accounts.
  • Violating the terms of service set by each SNS operating company.
  • Posting or transmitting harmful computer programs.
  • Demanding or making unjust requests to the Company or other third parties using violence, intimidation, force, or deception.
  • Any other acts deemed inappropriate by the Company.

Copyrights, etc.

  • All rights related to trademarks, logos, service marks, images, etc., used in our official accounts belong to the Company or the rights holders, unless otherwise specified, and are protected by intellectual property laws (including copyrights, design rights, patent rights, utility model rights, trademark rights, know-how, but not limited to these). Customers may not use any information provided through our official accounts beyond the scope permitted by law for personal private use.
  • The copyright of content posted by customers belongs to the individual who made the post. By posting, customers grant the Company the right to use (copy, process, translate, publish, etc.) all or part of the content without the customer's prior consent, free of charge and non-exclusively, and agree not to exercise copyright and moral rights against the Company's use of the content.

Liability

To the maximum extent permitted by law, each party shall exclude each other from any liability that may arise in connection with these Guidelines.

Disclaimer

The Company shall not be liable for any direct or indirect damages caused by the use or inability to use our official accounts, or by the use or inability to use links from our official accounts. We are not liable for any content (comments, photos, videos, etc.) posted by users, and users confirm that their contributions do not infringe on third-party rights, thereby indemnifying the Company against any potential claims. Additionally, the Company is not responsible for any disputes between users or between users and third parties arising from interactions on our official accounts.

We do not guarantee the accuracy, completeness, timeliness, or relevance of any information, services, or content shared through our accounts. Please note, the Company reserves the right to suspend or terminate our accounts' operation at any time without prior notice.

Changes to the Guidelines

The Company may change these Guidelines without notice to customers. Any changes will take effect immediately upon posting on our official accounts, and continued use of our platforms signifies your acceptance of the updated Guidelines.

We will post a prominent notice on the site to notify you of any significant changes to this Policy and indicate the date it was most recently updated.

Governing Law and Jurisdiction

This agreement is governed by the laws of Japan. In the event of a dispute arising between the customer and the Company in connection with this agreement or the services, the Tokyo District Court shall have exclusive jurisdiction.

However, to ensure compliance with relevant consumer laws in the U.S., we acknowledge that certain statutory protections may apply to customers in that jurisdiction. To the extent that any term in this agreement conflicts with the provisions of such specifically applicable laws, those provisions will prevail.